Meanwhile, a representative of VCF said that the "Vietnam Heartbeat program" is always looking for, "combining with" strong sponsors to go to remote areas, poor households, "organizing screening, "giving opportunities", having free heart surgery. for hundreds of disadvantaged children all over the country. The campaign "Perfetta accompanies small heartbeats" of Phu Bao will contribute with VCF to take care of, bring a chance to live with healthy hearts for 22 children across the country, contributing to creating a good life beautiful for families all over Vietnam.

VCF statistics show that 62% of families with children with congenital heart defects have escaped poverty after receiving support for "heart surgery" from the Heartbeat Vietnam program. Therefore, VCF appreciates the companionship of businesses to bring healthy hearts to Vietnamese children.

"The positive and loving message from the campaign will spread, "inspiring" businesses to perform social responsibility across the country, helping to "save many children with congenital heart disease" in the future. Mr. Rad Kivette - General Director of VinaCapital Foundation believes.

And Mr. Nguyen Thuan Nghia said, "Corporate social responsibility is not only a few small sponsorship activities but needs a long-term vision, requires patience, and dedication from purpose to implementation. According to Mr. Nghia, sustainability is the guiding principle and should be applied in corporate social responsibility activities. Enterprises should aim to create  sustainable value for employees, customers,  society and environment when doing so. Finding companions and organizations that share the same values and vision also plays an important part in the success of the campaign.

A Nielsen survey in 2017 showed that  86% of Vietnamese consumers are willing to pay high prices for  products and services of businesses with a commitment to community and environmental development responsibility. Nearly 90% of businesses participating in a survey in 2018 by Vietnam Report said that corporate reputation is the driving force for businesses to perform their community responsibilities. This shows that many Vietnamese businesses believe that social responsibility is the key to success, building and maintaining the trust of consumers and the community.

The representative of PBG said that VCF is a reliable partner for the company to cooperate in this social responsibility campaign. "With the companionship of VCF, we will create more sustainable values for children with congenital heart disease and their families", Mr. Nghia said.

For nearly 20 years of establishment and development, Phu Bao Group and the Perfetta mask brand have identified corporate social responsibility as an integral element in the group's sustainable development. The Group is towards good business, good service and the right way to become a leading enterprise in the health and personal care industry.

The VinaCapital Foundation, established in 2006, is a non-profit organization licensed in the US, operating in Vietnam with the mission of supporting economic development and empowering Vietnamese children and women through its medical program. economy and education. VCF's activities help change the lives of millions of Vietnamese people across the country every year. The program "Vietnam Heartbeat of VCF" sponsored the cost of heart surgery and pre- and post-surgery care for children with congenital heart disease, free screening and medical examination for children in remote areas.

News: VnExpress.

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